In an increasingly competitive environment where product
differentiation is more and more difficult to attain,
companies are...
CRM/Customer support centre
CRM
Companies are attaching greater and greater importance to the quality
of their relationships with their customers as a way of maintaining
their position on today's competitive market, in which differentiation
focuses not only products, but on how to build lasting and profitable
customer relationships.
Call
centres
The configuration of new competitive environments where product differentiation
is becoming more and more complex has heightened the relevance of
customer care policies and the
need to implement strategies that focus on service differentiation.
In this context many companies consider creating or fortifying a telephone
channel in the form of call
centres as partial or comprehensive support for relationships
with customers.